A **startup** or **start-up** is a company or project undertaken by an [entrepreneur](https://en.wikipedia.org/wiki/Entrepreneurship "Entrepreneurship") to seek, develop, and validate a scalable [business model](https://en.wikipedia.org/wiki/Business_model "Business model"). [Shifter](https://shifter.no/) ([[Shifter]]) is a news site about startups in Norway [[TheFactory]] is a startup incubator in Norway. [[Skyfall Ventures]] is an early-stage venture capital firm based in Oslo, Norway. I wonder what is the best [[Team composition]] of a startup company. What contacts do you need? Can a team with introverted developers succeed alone? It seems tougher to do a startup that relies on hardware. You can create a cheap prototype, but it's hard to figure out how to scale up.